Visual Identity Explorations The first stage of the branding process was to pinpoint the most crucial aspects of who Orange County Hotel is through a ’tissue paper’ session that divided the creative concepts into three buckets. We focused on ideas around So-Cal vibes, ease and accessibility, and authenticity. With each exploration, we played around with …
Can you make the biggest launch even bigger? Sustaining excitement MWII was one of the most eagerly awaited launches in the franchise’s history. With much of our audience playing more Free2Play games, the problem wasn’t just building the excitement, it was sustaining it so every gamer felt they had to get involved. The six-phase launch …
Campaign Identity We produced a tagline that was simple, direct, and authoritative. Something that implied leadership without arrogance. The Fuel Teams Trust delivered on those key points. To anchor the campaign, we chose a typeface that is clean, neutral and aesthetically pleasing; Inter would compliment the facts and figures that would be the main star of every …
When applied to today’s digital billboard creatives, the resulting effect is a crowd-stopping 3D illusion; no special glasses required.
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